Changing the world of MedTech through innovation or leadership? Submit your TAG Award Nomination Application TODAY!
Why TAG Awards
Market Demand
Many of our existing clients across various sectors, including MedTech, healthcare, transportation and logistics, heavy machinery, and design, are actively seeking credible third-party validation to differentiate themselves from their competitors. An awards program like TAG Awards allows them to do so in a structured, transparent, and prestigious environment.
Credibility & Expertise
As a team with years of experience managing awards programs, we understand how to structure a program that commands respect. We have the knowledge, the network, and the resources to launch a credible awards initiative with stringent judging criteria and meaningful feedback—key elements that companies value.
Synergy with TAG
The TAG Awards will benefit from The Aebli Group’s existing infrastructure, resources, and industry connections. Our marketing agency has developed a vast network of clients and partners that will serve as a foundation for marketing, lead generation, and award participation. TAG Awards will, in turn, feed back into TAG, expanding our reach and enhancing our agency’s service offerings.
The TAG Awards for MedTech
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54% of respondents in a 2023 TrustRadius® survey rely on user reviews, awards, and third-party validation as their most important buying consideration.
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According to a B2B awards impact study, nearly 75% of B2B buyers said they were more likely to purchase from a vendor if they had industry awards.
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70-80% of consumers see awards as a signal of trustworthiness. Reassurance for buyers is especially important in sectors like MedTech, healthcare, or finance, where buyers seek validated quality and reliability before making a purchase.
“When you submit a product for an award, it’s a chance to step back and celebrate the accomplishment,”
Tor Alden, FIDSA
Advisor, Strategic Design & Innovation
“Winning this award only helps facilitate getting additional funding to support commercialization.”
Robert Austring
Investor
"Any of the successes that a company can demonstrate, especially early on, the more credible they're going to be to investors, partners, and to others who are looking to work with that company."
Rick Curtis
Principal, LAMM Dynamics Group
Dr. MaryBeth Privitera
M.Design, PhD, FIDSA
“Anytime you can put together a package that forces you to present what you’ve done, where you’re headed, and what its value proposition is, it helps you refine your strategy,” Rick said. “The feedback from experienced judges alone is incredibly valuable, even beyond winning the award.”
Rick Greenwald
Investor
“You could spend a lot of money on marketing to get the same recognition an award offers at a fraction of the cost.”
Tor Alden, FIDSA
Advisor, Strategic Design & Innovation
“You get great press, and the feedback you receive can help you pivot, accelerate, or do things differently,” he said. “For a relatively small investment, you gain a lot of insight that can propel your business forward.”
Rick Greenwald
Investor
Reasons to Nominate
Brand Exposure
Awards amplify brand visibility and generate positive word-of-mouth. 58% of customers are more likely to remember award-winning brands. Recognition from the TAG Awards, with its esteemed judging panel and promotional platform, further enhances this effect.
Recognition
Your organization will gain year-round recognition in the MedTech and Healthcare sectors. Your leadership team will also be considered for speaking opportunities at future TAG Award events, further elevating your company's profile.
Quality & Value
Winning awards boosts brand visibility and buyer confidence. Increased media coverage and social media buzz lead to greater brand awareness. Customers are more likely to trust and purchase from award-winning companies.
Trust & Credibility
Awards act as independent verification of a company's excellence, building confidence and giving buyers the assurance they need to make informed decisions. This is especially valuable in sectors like MedTech and Healthcare, where trust and quality are critical.
Attract & Keep Talent
Companies need a reputation for excellence to attract and retain top talent in MedTech and Healthcare. Awards provide this validation, assuring employees they contribute to meaningful work and boost morale. This enhances employer branding and creates a motivating environment.
Competitive Advantage & Fundraising
In crowded markets, awards provide crucial differentiation. They help products and services stand out, influencing 20-40% of B2B purchasing decisions. For MedTech and Healthcare companies, awards validate innovation, attracting funding and partnerships that set them apart from competitors.
Criteria
TAG Awards Judges evaluate each TAG Award application according to four criteria: innovation, impact, timeliness, and relevance.
Innovation
Has the company clearly articulated its innovation, and does it demonstrate how this sets it apart from competitors and current trends in the MedTech and Healthcare sectors? Innovations in this industry could include groundbreaking medical devices, advanced healthcare services, novel therapeutic approaches, a disruptive business model, or a strategic acquisition that signals a bold reimagining of the company's role in improving patient outcomes and advancing healthcare technologies.
Impact
Did the innovation demonstrate a clear, measurable impact on the company and the broader MedTech or Healthcare landscape? Has the company provided data to showcase the success of its innovation, using metrics such as improved patient outcomes, regulatory approvals, revenue growth, adoption rates, or healthcare system efficiencies? Evidence could include quantitative data like revenue growth or market share, as well as qualitative impacts such as advancing industry standards, improving access to care, or transforming the patient experience.
Timeliness
Was the innovation introduced within the past 12 months? If the innovation is older, has the company demonstrated significant iterative advancements this year, along with clear evidence of how its impact has been realized in the last 12 months? In the MedTech and Healthcare sectors, this could include recent clinical trial results, FDA approvals, patient outcome improvements, or expanded adoption of the technology across healthcare systems—showing that the innovation continues to deliver value and drive progress in the industry.
Relevance
Did the company clearly explain how its innovation addresses current healthcare challenges or larger societal issues? Whether tackling rising healthcare costs, improving patient access, addressing public health crises, or advancing personalized medicine, the company should demonstrate how its solution is aligned with key trends and urgent needs within the MedTech and Healthcare industries. The company can highlight its relevance and potential for meaningful impact by connecting the innovation to these broader concerns.
Categories
The MedTech & Healthcare categories are as follows:
AI, AR & VR
The companies embracing artificial intelligence, augmented reality or virtual reality to reinvent how business is done in the MedTech or Healthcare markets.
Biotech
The companies applying biological science to solve medical problems.
Business Services
The consulting, legal, and other fee-based firms that are crucial to corporate innovation in the MedTech or Healthcare markets.
Consumer Electronics
The new gadgets improving people’s lives in the MedTech or Healthcare markets.
Consumer Devices
Pioneering products and brands that are transforming consumers' daily lives in the MedTech or Healthcare markets.
Data Science
Companies leveraging their unique cache of intelligence to their competitive advantage in the MedTech or Healthcare markets.
Design
The companies and firms reshaping business through industrial design, design thinking, and new user experiences in the MedTech or Healthcare markets.
Healthcare
The systems and services delivering care, empowering patients, and lowering costs in the MedTech or Healthcare markets.
Hospitals
Leading Hospitals that are at the forefront of innovation, patient care, and adopting new technology.
Transportation & Logistics
The businesses tackling supply-chain challenges or rethinking how planes, trains, boats, and other mobility solutions operate in today’s environment in the MedTech or Healthcare markets.
Manufacturing
The facilities reinventing their product-making processes to promote flexibility, efficiency, and worker well-being in the MedTech or Healthcare markets.
Medical Devices
Hardware and gadgets that are changing how healthcare is delivered.
Medicines, Therapeutics and Pharmaceuticals
Advances in treatments, vaccines, and drugs—and or the processes behind them.
Robotics & Engineering
The companies finding creative ways of integrating robotics into our lives and our work in the MedTech or Healthcare markets.
Security
The firms and new technologies keeping people and companies safe from the new digital warfare in the MedTech or Healthcare markets.
Social Good
Not-for-profit companies whose mission is to make the world a better place in the MedTech or Healthcare markets.
Sustainability
Novel initiatives that address climate change and other environmental challenges in the MedTech or Healthcare markets.
Workplace
MedTech companies that create exceptional environments prioritizing employee well-being, inclusivity, and professional growth showcase innovative workplace practices, strong employee engagement, and a positive organizational impact.
Categories
The MedTech & Healthcare categories are as follows:
AI, AR & VR
The companies embracing artificial intelligence, augmented reality or virtual reality to reinvent how business is done in the MedTech or Healthcare markets.
Biotech
The companies applying biological science to solve medical problems.
Business Services
The consulting, legal, and other fee-based firms that are crucial to corporate innovation in the MedTech or Healthcare markets.
Consumer Electronics
The new gadgets improving people’s lives in the MedTech or Healthcare markets.
Consumer Devices
Pioneering products and brands that are transforming consumers' daily lives in the MedTech or Healthcare markets.
Data Science
Companies leveraging their unique cache of intelligence to their competitive advantage in the MedTech or Healthcare markets.
Design
The companies and firms reshaping business through industrial design, design thinking, and new user experiences in the MedTech or Healthcare markets.
Healthcare
The systems and services delivering care, empowering patients, and lowering costs in the MedTech or Healthcare markets.
Hospitals
Leading Hospitals that are at the forefront of innovation, patient care, and adopting new technology.
Transportation & Logistics
The businesses tackling supply-chain challenges or rethinking how planes, trains, boats, and other mobility solutions operate in today’s environment in the MedTech or Healthcare markets.
Manufacturing
The facilities reinventing their product-making processes to promote flexibility, efficiency, and worker well-being in the MedTech or Healthcare markets.
Medical Devices
Hardware and gadgets that are changing how healthcare is delivered.
Medicines, Therapeutics and Pharmaceuticals
Advances in treatments, vaccines, and drugs—and or the processes behind them.
Robotics & Engineering
The companies finding creative ways of integrating robotics into our lives and our work in the MedTech or Healthcare markets.
Security
The firms and new technologies keeping people and companies safe from the new digital warfare in the MedTech or Healthcare markets.
Social Good
Not-for-profit companies whose mission is to make the world a better place in the MedTech or Healthcare markets.
Social Media
New platforms that bring people together, along with the companies and brands that use these platforms daringly and effectively in the MedTech or Healthcare markets.
Sustainability
Novel initiatives that address climate change and other environmental challenges in the MedTech or Healthcare markets.
TAG Awards Timeline
Companies chosen for the TAG Awards list will appear in a Nationally distributed press release, on our website, through all social media channels, and a LIVE Podcast; receive a verified company bio page on TAGAwards.co, and be able to participate in a podcast on an industry-relevant topic of their choice.
Deadline: April 4, 2025 ($795)Extended to April 18th at 3:00 PM ET! ($795)
Winners Announced at MD&M East in NYC: May 20, 2025
Partnerships
MD&M EAST PARTNERSHIP
The TAG Awards is excited to announce a new partnership with Informa’s MD&M East, one of North America’s largest medical design and manufacturing events. This collaboration will provide 2025 TAG Awards for MedTech winners with an exclusive platform to showcase their breakthrough technologies at MD&M East in New York City during the week of May 20, 2025.
Judging Panel
Tor Alden, FIDSA
Advisor, Strategic Design & Innovation
Rick Greenwald
Investor
Robert Austring
Investor
Dr. MaryBeth Privitera
M.Design, PhD, FIDSA
Rick Curtis
Principal, LAMM Dynamics Group
Omar Ford
Editor-in-Chief
Leadership Team
Justin Starbird
Sometimes I Have Good Ideas
Lauren Damon
I Bring Nominations to Life
Jessica Cummings
I Find Cool Stuff
